Business Research Methods Assignment Example | Topics and Well Written Essays - 1750 words

Business Research Methods - Assignment Example To capitalize on the consumer demands, the companies and business organizations focus on the process of launching products which help in increasing the value of the brand image developed in the minds of the consumers all over the world. In this case, the focus is on identifying whether new Samsung Note 3 improves the image of the company Samsung Electronics. Three Research Questions and Three Research Objectives In regards to the underlying theme, it has to be stated that the focus is to understand the impact of the new product launched by the company Samsung Electronics has a positive impact on the image of the company, which has a strong brand value and brand identity in the market. The first research questions can be whether the Samsung Note 3 has succeeded in meeting customer expectations. The associated research objective is that this particular research question will help in understanding the success of the products in the global markets. The second research question will be to identify whether the product has provide value for money to the customers all over the world. The underlying research objective is that the value for money concept will help in gathering the information in connection to need as well as desire fulfilment of the global consumers for the newly launched product of Samsung Electronics. The third research question will be whether the consumers of the globe think that the Samsung Note 3 has enhanced the image of the company. The research objective in connection to this is to determine the viewpoints of the global consumers in regards to whether Samsung Note 3 has been successful in adding to the image reputation of the company. Research Philosophy In discussing about research philosophy, light has to be given on positivism, interpretivism, realism and pragmatism. It needs to be stated that positivism has its origins in natural science and forces the belief that the social reality is objective and singular and are not impacted by the inves tigation of the society. Positivism focuses on explaining and measuring the social phenomena while interpretivism has emerged while concentrating on exploring the complex societal needs for developing an interpretive understanding. Subjectivism stresses on the factor of understanding the subjective meaning of the actions of the masses of the society. It is interesting to state that pragmatism is based on the combining of the positivism and interpretivism philosophies and focuses on cancelling out the mutual weaknesses (Piepenburg, 2011, p. 46). Research Approach Research approach can be either deductive or inductive. The deductive research is implemented when the assumption has been an outcome of a deduction from a theoretical base and has been tested in a rigorous fashion with the data collected. Inductive research approach begins with a specific data, which helps in inducing a general theory to connect with the data. The inductive research approach helps to a great extent in disco vering new patterns in the