There is no particular topic, there are 6 questions and the guidelines Assignment

There is no particular topic, there are 6 questions and the guidelines for the , all the questions and guide lines are - Assignment Example Meso economic environment is that environment where the business operates but has limited influence over. Macro-economic environment, on the other hand, include factors that impact an organization, but the organization have no direct control. Understanding these factors is very important for an organization since it makes it possible for an organization to take advantage of the opportunities available and minimize the risks that an organization may encounter. Conducting PESTEL analysis entails scanning these environments to spot and understand the broad and future trends (Burgemeister 2003, p. 13). PESTEL analysis acts as a useful tool for understanding the business environment in which an organization is operating. For example, PESTEL analysis helps organization understand risks associated with market growth or decline. This is important because it help an organization in making a decision as to whether to venture in a given market or not. For instance, before newspaper business can venture in the British newspaper industry, it is crucial for that company to conduct a PEST analysis. The analysis will help the company have a good understanding of the British newspaper industry in light of the politics at play, economic situation, socio-cultural, technological and environmental issues involved. If the PEST analysis shows the British environment to be conducive for business, then the company can go ahead to establish a business in the country, otherwise the company will stop making such a move to avoid risks revealed by the PEST analysis (Burgemeister 2003, p. 15). PEST analysis also acts as a useful business orientation tool. In this regard, PEST is used to establish when the organization or product is with regard to what is taking place outside that might affect activities taking place inside an organization at some point in time (Burgemeister 2003, p. 15). PEST analysis for the British newspaper industry Political Britain is one of the countries that enjoy str ong political stability in the country. The political stability enjoyed in the country has created a conducive environment for doing business. The newspaper industry, in particular, has enjoyed growth in Britain due to political stability. In fact, the British government usually promotes the growth of newspaper since it is used as a means of communicating with the people. Nevertheless, there has been growing move by politicians and celebrities in the country to have control of newspapers. This follows a recent Royal Charter that proposed a regulation of the newspaper industry (IBISWorld 2013). This kind of political interference is posing real danger to the industry that has enjoyed freedom for decades. Despite the move by politicians to regulate the industry, the future of the newspaper industry in the country remains bright. Economical British is one of the countries that have suffered most from the financial crisis accompanied by recession that rocked the country in 2007. The new spaper industry is among the sectors that have been worse hit by the recession. The financial crisis in the country saw many people lose their jobs and the prices of basic commodities skyrocketed due to inflation. This has since resulted in a decline in the number of newspaper consumers in the U.K. Research shows that a majority of those who used to buy newspapers